35 WOMEN UNDER 35 2016: Alexandra Margolis, 29 

The co-founder and head of design at car buying site carwow, Margolis hails from Sweden and is working hard to bring Scandi cool to the quotidian business of buying a new car, claiming to save punters an average £3,600 on a new motor. With funding totalling £18m and sales of £600m since 2013, the wheels aren’t going to fall off this one any time soon.