35 WOMEN UNDER 35 2016: Maya Ross, 28

Tech whizz Ross completed a master’s in physics at Oxford before joining GoCardless and project-managing the development of the UK’s first European direct debit payment system. Now, as project manager at the BBC, she’s leading a team of developers to build and launch ‘BBC iD’, the Beeb’s new sign-in system. She’s a founding member of DevelopHER.