The latest Thomas Cook ad has been much derided - but it seems to have done the business...
Current Issue
Editor's blog: Go easy on the kids
from
MT Editor
Matthew Gwyther
Search Blue Boomerang
Marketing & Sales
12-Mar-10
Why customer returns are good for your brand
Returns may seem like a sign of failure - but the alternative may be even more damaging to your brand...
01-Mar-10
Having a good idea is just the first step. Now you have to convince someone else it's good.
25-Feb-10
A leading UK entrepreneur is hoping to tap into the latest hot marketing wheeze: group buying.
19-Feb-10
Retail sales fell at their fastest rate for 18 months in January, as the snow kept us off the high street...
18-Feb-10
French wine-makers busted for selling fake pinot noir to the giant US winemaker - for over two years...
Bad news from the high street, as snow puts the freeze on recovery (and sinks Ethel Austin).
- Darling gets war-chest as borrowing not as awful as expected?
- Nissan to turn over a new Leaf in Sunderland
- Uproar as Prudential boss takes non-exec role at SocGen
- MT talks to The Catering Academy's Louise Wymer
- Greenpeace goes for broke with killer Kit Kat campaign
- Facebook outstrips Google for first time
