Asos fashion chief steps down after six months

Former M&S boss Kate Bostock only joined Asos in January - why is she stepping down now?

by Emma Haslett
Last Updated: 06 Sep 2013
Kate Bostock – the fashion boss who defected from M&S in January – is to step down from her role as executive director of product and trading at Asos ‘with immediate effect’, the company announced this morning.

In a statement Nick Robertson, Asos’ chief executive, said he and Kate had ‘agreed that ASOS is not the right platform for her talent.

‘Of course we are disappointed that things haven’t worked out and Kate leaves with our very best wishes. In the meantime, we have a very strong team in place and the business continues to fire on all cylinders.’

Bostock resigned as Marks & Spencer’s head of general merchandise (ie. in charge of everything except food) last October. At the time, she said Asos was ‘a phenomenon’.

‘I’m in awe of the story,’ she added. ‘The potential for Asos globally is huge.’

What’s behind Bostock’s departure is yet to be made clear: in March, the retailer posted figures showing sales had grown by more than a third to £352.3m in the six months to the end of February.
 
Bostock’s statement this morning, though, might have said it all: ‘Asos is a formidable business and I have great respect for the team I have been working with,’ she said.

‘Sadly, I’ve concluded that Asos isn’t the right place for me. I will not regret the experience and I wish Nick and all as Asos continued success.’

Hmm.

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