Apple and McDonalds were both born of true grit. Just see the movies.
The national flag carrier has ditched free food and trimmed leg room to cut costs but it still has an edge.
The virtuous consumer goods giant is I Can't Believe It's Not Butter-ing up shareholders, selling off its spreads business and ditching senior execs.
EDITOR'S BLOG: With Article 50 now triggered, we are experiencing less of a reaching out to trading pastures new than a circling of the waggons.
EDITOR'S BLOG: As more advertisers pull out over extremist videos, the search giant refuses to accept that YouTube is an editorial product.
EDITOR'S LETTER: Google's Matt Brittin, Northern Ireland vs Brexit, why you should fire yourself.
EDITOR'S BLOG: As we head for the brave new world post-Brexit, the Bank of England's Andy Haldane warns that our middling businesses are lagging badly behind.
Noxious clouds surround the VW subsidiary, but its brand seems healthy for now.
EDITOR'S BLOG: The Tesco chairman's comments on 'endangered' white men were ill-judged but taken totally out of context.
MOTOR MOUTH: This is a substantial, high-quality SUV. But how will German cars fare in the Brexit and Trump era?