Bentley sales overtake rivals

Bentley now has 25% of the global luxury car market, after sales went up 19% last year to its highest-ever volume.

by Angus Walker
Last Updated: 23 Sep 2015

The luxury car-maker shifted 10,120 Mulsannes, Flying Spurs and Continentals and is now the bestselling marque for cars costing more than euro 150,000. The VW-owned firm is aiming for sales of 15,000 in 2018, according to boss Wolfgang Schreiber.
 
In the UK, the ‘entry level’ Continental GT starts at around £126,000, with the 184 mph Mulsanne limousine yours from a somewhat heftier £225,000. However, the real action is overseas, with sales in the Americas up 28% last year and 53% in the Middle East.
 
To capitalise on this growth, Bentley is looking at creating model variants for different markets. At last year’s Dubai motor show, it exhibited the Mulsanne Shaheen, which derives its name from a Persian word for falcon.

The car is the result of discussions between Mulsanne customers in the region and the UK design team in Crewe. The car has gold detailing, a special colour palette, handling upgrades and even a bottle cooler.All in the best possible taste, of course.
 
Bentley’s biggest workshop is in Dubai and last year it opened a showroom in Jeddah, and it’s planning expansion in Riyadh, Doha and Muscat.
 
Growth is expected to further accelerate when the first Bentley SUV hits the road, which is likely to be in three years’ time. Annual sales for the new model are predicted to be about 3,000.

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