BMW investors will be singing their own cheerful ditties today (This one’s rather catchy), after it was revealed that group-wide sales in 2012 totalled 1.85 million cars, up 11% from a year earlier.
Sales of BMW vehicles are doing particularly well, rising 12% to 1.54 million but Mini sales are also on the up, increasing 6% to 301,526.
Against analyst expectations, Rolls-Royce is also doing well. Some 3,538 Rolls-Royces left the showroom, up 1% on 2011 (a small increase, admittedly, but not bad for a luxury motor, given the current consumer downturn). Apparently the Rolls is now very big in Latin America. It’s the third ‘record’ in a row’ – although 1% looks a little sad against the 31% and 150% growth rates seen over the past two years.
‘We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra-luxury market by some considerable margin,’ says chief executive Torsten Muller-Otvos. Starting 2013 in pole position also bodes well for the release of the release of the Phantom Series II, currently in production over at the Goodwood site.
In a statement released today, BMW says that its group-wide sales rose across all its global regions, ranging from 1% growth in Europe, to 33% in Russia, 32% in Asia, and 14% in the US. Sales in Asia were driven primarily China, where they jumped by 40%.
Ian Robertson, BMW's director of sales and marketing, says: ‘We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013.’
Well, that’s just brum-ing marvellous.