BOOKS: The book that shook David Scowsill, chief executive of Opodo

BOOKS: The book that shook David Scowsill, chief executive of Opodo - 'There were a number of books I considered, but all of them were by the same author - Dr David Freemantle. I decided on his first book Superboss: The A-Z of Managing People Successfully, which was published in 1985 and later reissued as Superboss 2.

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Last Updated: 31 Aug 2010

'There were a number of books I considered, but all of them were by the same author - Dr David Freemantle. I decided on his first book Superboss: The A-Z of Managing People Successfully, which was published in 1985 and later reissued as Superboss 2.

I first read this book nearly 10 years ago and found it jargon-free and a wealth of practical but inspiring advice about how to manage people effectively and create an environment in which employees feel passionate about the job they do.

Every company has its own idiosyncrasies and ways of dealing with issues, but at the end of the day people are the greatest asset of any organisation.

This book is a good guide to understanding what motivates them and offers sound suggestions on how to communicate positively with the people who work for you, stimulate effort, boost morale and accommodate differences.

Over the past decade, I have returned to flick through its pages and look for inspiration and I have benefited considerably from its sage advice.

I would strongly recommend it to anyone who is given the responsibility of managing and leading others.'

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