BOOKS: The book that shook

BOOKS: The book that shook - 'Every year, I make a point of reading the Booker prize-winner and - work and family responsibilities permitting - the entire shortlist as well. Every year it's a treat. The works are an inspiring celebration of innovation and

by CILLA SNOWBALL, Cilla Snowball is chief executive of Abbott MeadVickers BBDO
Last Updated: 31 Aug 2010

'Every year, I make a point of reading the Booker prize-winner and - work and family responsibilities permitting - the entire shortlist as well. Every year it's a treat. The works are an inspiring celebration of innovation and creativity.

In an ideas business, the quality of your creative output is only as good as the variety of your creative input. So devouring books, films, music and art is all part of the job.

The 1997 Booker winner was Arundhati Roy's The God of Small Things. It's a beautiful, wonderful, unforgettable book. It describes the doomed love between a Hindu man and a Christian woman, and her twins Rahel and Estha. It deals with the magic of 'small things': sounds, light, colour, and smells.

Five years in the writing, this book is a celebration of the power of the written word. The use of language in it is beautiful. It assaults the senses. It weaves a million stories into one novel.

This is a powerful reminder that communication isn't just about delivering a message, but creating a lasting impression that genuinely moves people.'

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