Books: Three of a kind - MAKE your writing more persuasive

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Last Updated: 31 Aug 2010

Can I Change Your Mind?
Lindsay Camp
A&C Black £9.99

This is a masterpiece in persuasive writing, and one suited to novices. It's well-structured and conversational in tone, so you'll remember the 'milkman's note test' next time you pen a memo to staff, although it covers all aspects of written business communication. Camp's enthusiasm is infectious and will have you thinking about the three Rs - 'Remember the Reader and the Result' - every time you set pen to paper or finger to keyboard. The fourth and fifth Rs? Recommended Read.

Best of its kind

How to Write Great Copy
Dominic Gettins
Kogan Page £12.95

You can't help loving a book that opens with a line from a Bee Gees song. Aimed primarily at the advertising industry, this is actually a wry read for any wordsmith seeking to write an attractive proposal. Gettins' eight copywriting rules, liberally sprinkled with examples of effective copy, are more than transferable. Every business writer needs to take its key messages to heart: keep it simple, be relevant and answer the brief. Entertaining.

Could be useful

How Not to Write
Terence Denman
Piatkus £6.99

This book covers all of the old favourites: the grammatical mistakes that irk and irritate but are all too common. The matey language is distracting, and you may object to doing homework, but the grammar glossary is a boon. Only for those who slumbered through English lessons, though.

Of minor interest.

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