In his early years, Kamprad's low prices were so unpopular with rivals that he once had to be smuggled into a trade show in the boot of a friend's Volvo. He showed great talent for making the best of a bad situation.
When a local draughtsman pulled the legs off a table to get it home, Kamprad hired him as a designer - and switched to flat-pack design. As Ikea grew, so did Kamprad's problems - alcoholism, allegations of a Nazi past, deaths at a store opening - but nothing deflected him. As he surveys his empire now, Kamprad is prone to lofty pronouncements. Wasting resources is 'a mortal sin' and he promises 'a better life for many'. Remember, your problems may seem insurmountable now, but stick with it and you could be giving your own sermon on the mount one day.