Digital cameras, those consumer durables that let you record high-tech home movies onto PCs and CDs, could be the new business tool of product innovators. Why not make short trailers, cinema-style, as a 'visual prototype' in the preparatory phase of new products, services or enterprises? According to Tom Kelley of California-based design house, IDEO, 'trailers are a great way to capture the essence of a project', and to establish whether there is any interest before you forge ahead. In his book The Art of Innovation, Kelley advises designing a print ad to go with it. Together they focus you and your audience in a way 'no design or marketing plan ever could'. And you'll see two seductive savings: better use of your time and, if the low-cost trailer/ad campaign doesn't work in dreamland, you're saved from a high-cost flop in reality.
There is a moral dimension to business, but you can take it too far.
In our second Changing Lanes podcast, we talk to people who have successfully pivoted their career by pursuing further study, finding a mentor or taking a sabbatical.
The law is changing so that parents who have lost a child will be entitled to take paid leave.
How a can of dog food inspired a $100m business.
Recognising there's a problem is only half the battle.
Do your research and be prepared to walk away if the deal doesn't feel right.