Semiotics, the study of sign systems - everything from traffic signals and obscene finger gestures to how the English language works - has long been a dusty corner of academe. But now consultancy Added Value has developed a semiotics decoder for Guinness, which uses it to understand rivals' advertising and marketing. By applying this 'toolkit' to, say, a TV ad, the company can decode the message being put across, whether it is audio, visual or written. Guinness calls it 'stealth semiotics'. The toolkit can be used in any country as long as the campaigns are translated: the company's UK marketeers reportedly decoded some Japanese beer ads with 80% accuracy, the obscure 20% being associated with Japanese celebs in the ads. These, apparently, were beyond the decoder.
Whatever you think of their taskmaster, 40,000 minicab drivers could soon be out of work.
Gemma Young's Settled is one of a growing crop of upstarts that want to make it easier (and not to mention cheaper) to sell your home.
But will that make it drag its heels over gig workers' rights?
New forms of work create big challenges for companies looking after their workers' wellbeing.
Stumped? Clock ticking? Read on.
UPDATE: The chief executive of Britain's biggest power station is about to step down.