BRAIN FOOD: Matters for the mind to chew on - Words-worth Leverage

BRAIN FOOD: Matters for the mind to chew on - Words-worth Leverage - Using this word - as in 'leveraging my experiences' - is like calling a Big Mac with fries a good meal. To leverage means 'to use', specifically with an actual lever to enable a small am

by
Last Updated: 09 Oct 2013

Using this word - as in 'leveraging my experiences' - is like calling a Big Mac with fries a good meal. To leverage means 'to use', specifically with an actual lever to enable a small amount of effort to move a large weight. So 'leveraging the brand' ought to mean earning more from it than it's actually worth. But discovering how to do that is much harder than trying to impress with ugly American terminology.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Subscribe

Get your essential reading delivered. Subscribe to Management Today