BRAIN FOOD: A passport to Denmark

BRAIN FOOD: A passport to Denmark - The prejudice: We think they are steady, serious and reliable. They view us as outgoing, innovative, individualistic and sometimes unpredictable.

by Dr FRANK BURDETT, language and culture for business programme
Last Updated: 09 Oct 2013

The prejudice: We think they are steady, serious and reliable. They view us as outgoing, innovative, individualistic and sometimes unpredictable.

Best foot forward: To create a good impression, make all the arrangements well in advance, stick to the agreed plan and arrive on time.

Dress code: Dress very conservatively in formal, good-quality clothes.

The main event: Stick to the agenda at meetings and do not spring any surprises. Be prepared to pool information and work patiently towards a consensus. Blend in with the group, simply and plainly. Keep to the business in hand.

Table manners: Do not expect a great deal of business entertaining. Eating out in Denmark can be expensive, so you may have lunch in the company canteen.

Do say: Admire the countryside and emphasise the need to care for the environment (this is a very important consideration in Denmark). Classical music is also a popular topic of conversation.

Do not say: Steer clear of issues such as religion, politics and alcohol abuse.

Signs of success: The Danes speak simply and plainly, so you will soon know if your proposals are acceptable. Most Danes speak excellent English, so language should not be a problem.

Held og lykke!. www.lcb.org.uk.

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