The prejudice: We think they are steady, serious and reliable. They view us as outgoing, innovative, individualistic and sometimes unpredictable.
Best foot forward: To create a good impression, make all the arrangements well in advance, stick to the agreed plan and arrive on time.
Dress code: Dress very conservatively in formal, good-quality clothes.
The main event: Stick to the agenda at meetings and do not spring any surprises. Be prepared to pool information and work patiently towards a consensus. Blend in with the group, simply and plainly. Keep to the business in hand.
Table manners: Do not expect a great deal of business entertaining. Eating out in Denmark can be expensive, so you may have lunch in the company canteen.
Do say: Admire the countryside and emphasise the need to care for the environment (this is a very important consideration in Denmark). Classical music is also a popular topic of conversation.
Do not say: Steer clear of issues such as religion, politics and alcohol abuse.
Signs of success: The Danes speak simply and plainly, so you will soon know if your proposals are acceptable. Most Danes speak excellent English, so language should not be a problem.
Held og lykke!. www.lcb.org.uk.