Brain food: Ten ways to ... be a good agency

by Guy Browning
Last Updated: 31 Aug 2010

1. Be creative, but not for its own sake

2. Think bolder than your client would

3. Stay small enough to give personal service

4. Get inside your client's socks

5. Know many things that your clients don't

6. See every brief as a way to prove yourselves

7. Have people who are a pleasure to work with

8. Make your clients feel one of your team

9. Charge for the big ideas, not the big offices

10. Take your own agency medicine regularly

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