'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
John Broderick's vending company wants to make the office snack machine a destination for choice-hungry consumers.
The Facebook bigwig says we need to have some hard conversations if we're going achieve equality.
Becoming a font of ideas doesn't necessarily require innate genius, just a smart approach to imagination.
EDITOR'S BLOG: Whatever the outcome, for the sake of UK business post-Brexit we must get on with it.
It's too hard for migrants to start their business in Britain.
From food delivery and mobile games to artificial lagoons and onesies, vote for your favourite, while you still can.