'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
Struggling to stand up for yourself? Here's a quick guide to asking for what you want - without being a jerk.
Branches are closing at an accelerating rate, but don't expect them to disappear entirely.
Reputational disasters can emerge out of thin air.
The tech giant's trying hard to diversify, but karaoke shows and Pokémon Go won't make up for dropping iPhone sales.
UPDATE: Facebook's mobile revenues increase 84% year on year. Does this give the social network the edge over Google?
Is your business innovating? You could claim back tax on fuel, staff and other costs.