'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
Gemma Young's Settled is one of a growing crop of upstarts that want to make it easier (and not to mention cheaper) to sell your home.
But will that make it drag its heels over gig workers' rights?
New forms of work create big challenges for companies looking after their workers' wellbeing.
Stumped? Clock ticking? Read on.
UPDATE: The chief executive of Britain's biggest power station is about to step down.
Career advisor, critic, confidant?