'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
Hell hath no fury like a Cyrus Mistry scorned.
Petty jealousy can stop you recruiting the cream of the crop. Here are 3 interview questions that will help you target the very best.
Who will come out on top this year?
Cialdini's stranger-than-fiction insights should make this book another sure-fire bestseller - despite the fact it's not quite up to the standard of his first.
UPDATE: The former easyJet exec has struggled to turn things around.
How does the UK compare to the US, France and Germany in the economic battle of the sexes?