'It wasn't the best extension of our brand,' said the Microsoft spokeswoman, pulling the plug on the iLoo. It certainly wasn't: but neither was it a hoax, as originally claimed. The UK division really was planning an internet-enabled portable toilet. When a brand was a burnt mark on a cow, everyone knew what it meant. Brand extension, which turns the company's identity into a mystical veil draped over all manner of objects, is hard to manage. Especially if your slogan is 'Where do you want to go today?'
EDITOR'S BLOG: Journalists get their facts wrong in different ways, as I discovered in Northern Ireland.
'What am I thinking right now?'
The province faces damaging trade tariffs and a return to restrictions on movement between the North and the South after the UK leaves the EU. There may be trouble ahead.
The UK has some catching up to do.
SLICE OF LIFE: The serial entrepreneur on early starts, work-life balance and cooking a good curry.
The tech giant's chief customer officer on sponsors, 'knuckleheads' and juggling family with work.