Who is he?
Sir Ken's recent £2.9 billion acquisition of Safeway made the Bradford-based retailer head of Britain's fourth-largest supermarket chain. He and his family are worth £1.25 billion.
How did he make his millions?
He took over his father's Yorkshire grocery stalls and shops in 1952, opening his first supermarket in '62. Since flotation in '67, Morrison's has had a 37-year run of growth, and the group now operates 550-plus stores, with a market share above 15%.
What's the secret to his success?
A rival once described him as 'a real canny bugger and streets ahead of everybody else in terms of food retailing'. Famously tight-fisted, Sir Ken records his own in-store announcements.