Cath Kidston bags a sales bonanza

Group sales for the brand have risen by 19%. Not bad for a company marketed almost exclusively at yummy mummies.

by Emma Haslett
Last Updated: 22 Jul 2014

Turns out Brits aren’t the only ones who can’t get enough of floral tablecloths: Cath Kidston, the brand famous for slapping chintzy designs on everything from tissues to umbrellas, has published figures showing group sales rose by 19% in the year to the end of March, breaking the £100m barrier for the first time.

The retailer said it was buoyed by international sales, which rose 53%, while UK sales rose by a more moderate 21%.

It opened 33 new stores, bringing its total up to 118 – for the first time, it has more international stores than it does in the UK. Among notable new openings were a concession in Harrods, which opened last week, and it plans to open 30 more shops this year, including flagship stores in Shanghai and London’s Piccadilly.

Its best-selling item, according to chief exec Kenny Wilson, is a £50 red polka-dot bag (one for the yummy mummies).

He added that the company had made ‘significant investment in people and infrastructure to support future growth’.

‘With the broad appeal of our products across the globe and the strong customer response to our brand… we look to the future with confidence,’ he said.

So there’s an answer for brands like Mulberry, which are struggling in Asia: go twee or go home.

- Image credit: Flickr/katchoo.be

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