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Sun CEO resigns in (Japanese) style - on Twitter

 
Date: 04-Feb-10  
Sun boss Jonathan Schwartz tweeted his resignation in a haiku. Could Cadbury chiefs do the same?

At some time in your career, you’ve probably dreamed of a Jerry Maguire-style resignation – where you walk dramatically out of the office, loudly settling some scores with all those people you never really liked. Of course, the reality tends to be rather more prosaic – an anodyne letter, followed by a few drinks at your local on a Friday night. But outgoing Sun Microsystems CEO Jonathan Schwartz, who’s surplus to requirements following the takeover by Oracle, has done it in some style: last night he announced his resignation on Twitter, in the form of a haiku. A strange mix of the ancient and modern…

‘Today’s my last day at Sun. I’ll miss it,’ Schwartz told his followers last night – thus confirming the departure everyone was expecting after the EU gave Oracle’s takeover bid the thumbs-up earlier this week. He then went on to say that it seemed ‘only fitting to end on a haiku’. Presumably this is because he’s rather fond of the traditional Japanese poetic form, as opposed to it being fitting because he employs lots of Samurai warriors, or because an IT company sees 17th century Japan as its spiritual home, or because it’s the kind of crazy whacky thing that goes on all the time at laugh-a-minute microsystems providers. Anyway, his offering was: ‘Financial crisis/Stalled too many customers/CEO no more’. Suitably frank and pithy.

In some respects, Schwartz’s choice of Twitter as the vehicle for his resignation wasn’t surprising. The now-ex-Sun boss has been a big fan of social media ever since he took the job in 2006, regularly blogging on Sun’s website and posting updates on Twitter under the username of OpenJonathan. As the name suggests, the idea was presumably to convey an image of transparency and openness – which even now is relatively uncommon from senior execs. They might well argue that they have more important things to worry about at the moment, but it seems to us to be a good way of humanising big corporations.

Either way, we reckon it would be nice if the outgoing top brass at Cadbury were to follow suit. Chairman Roger Carr, CEO Todd Stitzer and CFO Andrew Bonfield are all leaving the (former UK – boo hoo) business after Kraft got the shareholder votes it needed to complete its takeover this week. So why not go out with their very own haiku? Here’s our opening gambit:

Kraft consumes Cadbury
Britain makes cheesy chocolate
Too hard to digest

Any advances?


In today's bulletin:

Bank stops printing money - for now
1,000 job cuts in the pipeline at Shell as profits slide
Toyota counting the cost of 8m safety recalls
Sun CEO resigns in (Japanese) style - on Twitter
Good customer service not enough to rescue banks

 
 

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All Comments

 
Paul Davies

Paul Davies 04-Feb-10, 13:46

Winter thaw

Kraft turns up the heat

We melt away...

 
 
Tim Moore

Tim Moore 04-Feb-10, 13:56

One and a half glasses of milk to be replaced by what?

 
 
Jeff Allen

Jeff Allen 04-Feb-10, 14:30

We laugh at our peril. Cadbury symbolises the total lack of vision shown by short term investors only out to make a fast buck and the system behind them that rewards a select few. A few so drunk on wealth that they think its their divine right to play god with jobs and a countries long term prospects. It symbolises UK goverments so out of tune with the public politician wonder why politics is a dirty word. If I could vote for French rule I would not because I like the French per se but because they are proud to defend their businesses and their heritage. Those that say this thwarts inward investment go and visit France every major international company is represented and they came out of recession long before we did. Yes they have problems but they also have something missing in Britain self belief & pride.

 
 
Trish Hunt

Trish Hunt 04-Feb-10, 17:09

Kraft versus Cadbury

The big cheese comes out on top

Chocolate lovers sad.

Fat US giant

Feasts on UK Dairy Milk

Wispa the sad news.

 
 
James Taylor (Web Ed)

James Taylor (Web Ed) 05-Feb-10, 13:28

Excellent efforts all - though for haiku purist points, I think Trish has to be the winner so far...