Close but no Wifi: digital sales overtake actual books

The death knell rings for the physical book as digital sales take over for the first time.

by Courtney Greatrex
Last Updated: 20 May 2014

What's that we hear? The collective sound of the publishing industry quaking in its boots? And quake they must, for a new report has  found that the inevitable has finally happened: more of us are reading digital ebooks than books.
The report, by Deloitte, found that for the first time, 51% say they buy more ebooks than physical copies.
According to the survey, the most popular way to find out about new books is Amazon, with 39% browsing its hallowed shelves,  compared with 22% who visit chain bookshops and a measly 7% of us who look to independent bookstores for a good read. Friends' recommendations and word of mouth fared better as the second most influential way to find books, with 30%.
The news isn’t all bad, however. The report suggested that the average UK household is spends around £900 per year on media; with 52% of this spent on one-off purchases of books, DVDs and newspapers.
Of the respondents, 80% said they’d read a newspaper online or in print, but just half of that would pay for it themselves. So who pays for it, you ask? 10% said they only read free papers and another 10% get their daily news fix either online or have access paid for by someone else.

Find this article useful?

Get more great articles like this in your inbox every lunchtime


Get your essential reading delivered. Subscribe to Management Today