Corporate image lessons from YouTube

Improve perceptions of your company, with John Malkovich, Alan Partridge and Bill Hicks.

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Last Updated: 31 Aug 2010

Your office sends out clear messages to anyone who visits. Everything from the décor to the receptionist should present the right image. So if, like the office in Being John Malkovich, you’re based on the 7 1/2th floor and your PA has a habit of inventing speech impediments, it may be time to consider a shake-up.

One way to get your company’s name known in the industry is to sponsor an awards ceremony. But this can do more harm than good, especially if you call in a washed-up star to present. Look after them. If, like Alan Partridge, the’ve impaled his foot on a fence spike just prior to taking the lecturn, no amount of flashy pyrotechnics will rescue your reputation.

Of course, no matter your line of business, there’s always going to be the odd cynic waiting to criticise your approach to publicity – particularly if you embark on aggressive marketing. Thankfully not everyone’s as aggressive as the late comic, Bill Hicks.

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