Get ready to let it go – Disney has just announced a Frozen sequel. The temptation of milking the cash cow (or reindeer…) that is the most successful animated film of all time was clearly too great for the entertainment giant to resist.
The fairytale raked in $1.27bn (£850m) at the box office and sold countless toys, costumes and other related paraphernalia, while the soundtrack was the biggest selling album in the US in 2014. It also won two Oscars, for best animated film and best original song for Let It Go.
Frozen 2, which doesn’t yet have a public release date, will be spearheaded by the team behind the first film: writer Jennifer Lee, director Chris Buck and producer Peter del Vecho. That doesn’t of course guarantee the film will garner the same critical and commercial adulation. But then again that’s probably not what Disney is after.
Sequels don’t often repeat their predecessors’ success - that first time around magic is hard to define and clone. Toy Story 3, the second highest grossing animated film ever, and the Harry Potter films, with the set-in-stone story of the books to follow, are relatively rare exceptions.
But with a film as lucrative as Frozen, any follow-up is bound to fill Disney’s coffers nicely, even if it doesn’t generate a snowball effect. Investors thought so too – shares rose more than 4% to $107.17 after the news was announced at the company’s annual meeting last night (at the same as two new Star Wars films were unveiled – can’t keep a good franchise down, eh). It also boosted toymaker Mattel’s shares 4.2%, as shareholders rubbed their hands at the thought of more Elsa and Anna dolls flying off the shelves. They sure do like those warm hugs…