EDITORIAL: Something else to smile about

EDITORIAL: Something else to smile about - Between writing this editorial and it appearing in your hands, the pair of us will both have turned 40. So, you'll have to be indulgent if this month's editorial has a slightly more reflective tone than usual; al

by RUFUS OLINS, Editor-in-chief and MATTHEW GWYTHER, Editor
Last Updated: 31 Aug 2010

Between writing this editorial and it appearing in your hands, the pair of us will both have turned 40. So, you'll have to be indulgent if this month's editorial has a slightly more reflective tone than usual; although, as you can see, coming up fast on middle age hasn't taken away our ability to have a laugh.

MT itself isn't far behind us - 35 years old next month and in fine fettle: lauded by its peers for the changes it's made, sales on the up and looking forward to packing even more content into the months to come. MT is on a roll with our lifestyle business journalism and we are flattered to see that we are attracting imitators.

The other day, in a rare idle moment after the close of play, some of the team started trying to define what MT has become. It's no longer simply a paper-and-ink magazine - it's a web site, a book publisher, a series of events and exhibitions, a badge and a desirable commercial partner. MT is a living organism with a character: forward-thinking, authoritative and open-necked. But what would it be if it was a brand in another sector?

A car? Maybe Audi, possibly a Saab - perhaps with a dash of TVR. A football team? Possibly Arsenal (we certainly approve of its manager). A holiday? Walking the north Norfolk coast, touring Andalucia? The dog was trickier. A retriever/Jack Russell cross would never win Crufts. So what about a good-tempered Weimeraner. Or do you still think we're a Daewoo Leganza and a week at Butlin's? Why don't you send us an e-mail and let us know? A bottle of Bollinger (or should it be Krug?) for the wittiest and most acute response.

After all, you are the most important part of MT - the people who read it. And while we feel we know you pretty well, we're always keen to know more about you so that we can deliver what you need and what you want.

That's why our annual Work/Life Balance survey, which causes such a stir in media and government circles, remains so important to us. It's accompanying this issue, so do please take 10 minutes to fill it in and send it back to us. The results will be published in our June edition and will be of particular interest this time around, as we'll take a look at how things have changed since we began this exercise three years ago.

We are also in the process of putting together a reader questionnaire (don't groan), so that we can be of more use to you in the months and years ahead. As you know, we like to stay ahead, as well as make you smile.

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