Editorial: A year to savour and never to forget

Editorial: A year to savour and never to forget - Funny thing about accomplishments. It is what you set out to do, and work like hell to bring about, and suddenly there it is. You have the numbers, the appreciation of your bosses and/or shareholders, and

by RUFUS OLINS
Last Updated: 31 Aug 2010

Funny thing about accomplishments. It is what you set out to do, and work like hell to bring about, and suddenly there it is. You have the numbers, the appreciation of your bosses and/or shareholders, and in some cases the acclaim of your peers - and this has come to us with the awards of Editor of the Year and Designer of the Year from the PPA. You may be on a roll, but there is no stopping now.

It is little more than a year ago that we introduced the most radical makeover in MT's 33-year history and, at a time of unprecedented change and transition, we are delighted to be delivering what we set out to.

A magazine that is relevant to the modern workplace; intelligent, accessible, entertaining and practical. We now have the team here - the machine - to keep you abreast of change and we will continue to find new ways of helping and entertaining you and your organisation.

That is why we have introduced section e, our quarterly guide to managing in cyberspace, and will continue to develop the tools that you need to help you get ahead in your career and your life. This month, for instance, we're introducing the first MT video to help you manage your e-mail more effectively.

Many thought what we set out to do was impossible. How do you make management look lively, contemporary, even fun? But the judges at the PPA acknowledged that Anne Braybon had pulled it off. WPP's Sir Martin Sorrell, one of the most savvy players in the world of business and media, sums up our approach simply: 'Most business magazines still come in pinstripes. Management Today is open-necked: as comfortable in Silicon Valley as Throgmorton Street. It finds modern business as thrilling as I do.'

You will find our network of contributors stronger than ever. This month we have Rory Ross on how the new rich spend their money, Helen Kirwan-Taylor delving behind the scenes with Vittorio Radice at Selfridges, and Jim White finding out from Granada's Charles Allen how to close a deal. Already a veteran of several big takeovers, the television and catering king is once again centre of the corporate stage.

The PPA judges were impressed by MT's ability to create news and considered our editorial content outstanding. Stephen Bayley was shortlisted for Columnist of the Year and Matthew Gwyther, another regular contributor, was shortlisted as Business Writer of the Year. As editor-in-chief, I was pleased to see MT's new editor, Victor Smart, recognised for his achievements at his previous magazine, also being shortlisted for Editor of the Year.

MT was nominated for Magazine of the Year. Next time, perhaps. We will be striving to build on what we have achieved and, as always, are keen to hear your thoughts. Watch this space also for new developments on our web site.

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