Editor's blog: Getting out of the Abbey habit

I can't get too excited about Santander's Abbey rebrand. But maybe boredom is what the banks want now.

Last Updated: 31 Aug 2010

As a customer of Abbey since god knows when, I wish I could tell you that I sprang from my bed this morning with a quickening sense of excitement about the prospect of my bank changing its name; that I poured the kids’ Cheerios into the bowl with a sense that bliss it was in Santander’s dawn to be alive. But I can’t. The truth is that this ‘momentous’ transition bores me stiff. But maybe that’s a good sign. I don’t have any complaints about Abbey. Spain’s economy may be even more shot-to-pieces than ours, but Santander is supposed to be a solid, triple-A outfit and they haven’t allowed themselves any insane excursions along the lines of those crazed Icelanders. Me and Abbey (sorry, Santander) have a cool relationship in all senses of the word... [CLICK HERE TO READ MORE AND COMMENT]

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Editor's blog: Getting out of the Abbey habit
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