Editor's blog: The iPad - a sanitary lesson in marketing

The iPad is another intensely desirable Apple product. And could it save the publishing industry?

by
Last Updated: 31 Aug 2010

I’m the only PC in our house. Between the pair of them my wife and oldest son have two desktop Macs, a Macbook, an iPhone and an iPod Touch. And for his 15th birthday. the boy will be pushing to convert his Sony Erickson to an iPhone. Dream on, kid – you’ll only get mugged. Me? I’ve got an old Acer, a Nokia and I’m writing this on a fairly disgusting geriatric Dell with more bacteria and skin bits in the keyboard than the cold drawer in an undertakers. Our designers here in the office, beautiful people both, use Macs (don’t ask). I may be a PC person – they do the job and rarely let me down – but there’s no passion in it. It really is pathetic that the best that Dell can come up with in an effort to make their laptops look desirable is to knock a few out in lurid pink. Acer bought out a 'Ferrari' model a while back featuring some carbon fibre. Purleez. The point, of course, is that Apple is a sublimely brilliant brand... [CLICK HERE TO READ MORE AND COMMENT]


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Editor's blog: The iPad - a sanitary lesson in marketing
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