EU red tape's a bad apple

Quote of the day: 'We don't know what to call it and we are in a real quandary' - Fruit fiend Michelle 'Clippy' McKenna is in a sticky situation after trading standards officers objected to her labelling her range of Bramley apple products 'jam' because their sugar content is too low.

by Emma Haslett
Last Updated: 09 Oct 2013

But according to EU rules, her products don't qualify as fruit spread or reduced sugar jam either. McKenna says her business is now trapped in a 'no man's land'.

Now McKenna has a-peeled to the EU for more clarity, after she received another letter saying labelling her products ‘conserve’ was wrong, too. Why’s this happened? Tesco jam buyer Jam[e]s Moyle said ‘Clippy’s… are – almost unbelievably – the first ever jam-like product to use apples in the recipe’. Core, blimey.

- Source: Daily Mail

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Subscribe

Get your essential reading delivered. Subscribe to Management Today