About the Smart Finance Series
How to do more with less is a challenge that businesses of all sizes are familiar with in the current climate of weak consumer confidence and ever-tightening budgets.
Expanding the business whilst cutting back on costs is a difficult juggling act – and it’s up to the Chief Financial Officer to find a way to do both.
At the same time, the CFO’s role is changing. It is becoming a lot more strategic but also more technological, as mobile and online developments continue to present new challenges.
In association with Barclaycard, MT has developed the Smart Finance Series. This series is an in-depth look at how finance is changing in these tough times in order to help business achieve that golden word: growth.
In Barclaycard's survey of 205 execs, almost a third said finding new business is one of the biggest challenges they face this year, followed by rising costs and holding onto customers.
A chief financial officer is ideally placed to spot new opportunities and develop the relationships that help a business grow, Barclaycard's Eduardo Vergara says.
We’ve talked to leading finance experts and CFO’s to provide a programme of video interviews and features packed full of insights and analysis on how finance is innovating despite uncertain economic waters.
Emily Brooke's Laserlight now sells in 50 different countries.
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HOW I BEAT THE ODDS: Jorne Langelaan, co-founder of sustainable cargo firm Fairtransport, found that not everyone appreciated the romance of transporting goods by sailing ship.
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