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Why tomorrow's CEO will come from marketing

Why tomorrow's CEO will come from marketing

By Alex Smith Tuesday, 24 May 2016

When it comes to running businesses, the finance function wins hands down over marketing. But things may be about to change, says Alex Smith.

Latest features

Can a rise in female angel investors help close the funding gap?

Can a rise in female angel investors help close the funding gap?

19 May 2016

As more women try on their angel investor wings, the impact on the diversity of firms securing funding could be significant.

 
 
4 damning stats that reveal the lack of gender diversity at the top of UK Plc

4 damning stats that reveal the lack of gender diversity at the top of UK Plc

16 May 2016

Despite a lot of progress at board level, just one sixth of top roles are held by women.

 
 
Lord Browne: 'There's only one openly gay CEO in the Fortune 500...There has to be more'

Lord Browne: 'There's only one openly gay CEO in the Fortune 500...There has to be more'

16 May 2016

YOU LIVE & YOU LEARN: Lord Browne of Madingley, former CEO of BP, on being outed, resigning and why being a leader makes you public property.

 
 
Meet the entrepreneurs keeping kids sweet with healthier treats

Meet the entrepreneurs keeping kids sweet with healthier treats

13 May 2016

Claudi & Fin's frozen yoghurt lollies have gone down a storm at Sainsbury's.

 
 
Why being a disability friendly employer is good business (and what you can do about it)

Why being a disability friendly employer is good business (and what you can do about it)

12 May 2016

Managing people with disabilities doesn't have to be difficult, and the rewards can be significant.

 
 
Why you should think about hiring a military veteran

Why you should think about hiring a military veteran

12 May 2016

Ex-military folk might need some initial support to get them up to speed with the business, but employers ignore them at their peril.

 
 
It's not just discriminatory to make women wear heels at work - it's impractical

It's not just discriminatory to make women wear heels at work - it's impractical

11 May 2016

A receptionist was sent home from a PwC office for refusing to change shoes, but it's not just sexism that's the problem here.

 
 

Latest news

Unruly's Sarah Wood toasted at Veuve Clicquot awards

10 May 2016

The tech firm co-founder won the Businesswoman of the Year award, while Propercorn's Cassandra Stavrou scooped a gong too.

 

Who are the 10 highest-paid CEOs in the world?

30 April 2016

Most self-made billionaires are entrepreneurs but there's still plenty of cash atop the corporate greasy pole.

 

How other start-ups can follow Etsy's lead on diversity

29 April 2016

The ecommerce site has made significant improvements to gender parity in its workforce.

 

35 Women Under 35 2016: Last chance to enter!

27 April 2016

Hurry, ladies. This is your last chance to enter 35 Women Under 35, MT's annual list of Britain's young female super-achievers.

 

10 things we learned this week

15 April 2016

Britain's most reputable businesses, family firms' fortunes, 'restrained' CEO pay.

 

Young women are more likely to get ignored by recruiters

13 April 2016

Their male counterparts hear back from job interviews more frequently, but it's not all down to gender.

 

Most British retail bosses not 'fit for purpose'

12 April 2016

Internal hiring remains popular and many chief execs only have retail experience. But is that such a bad thing?

 

Accenture's Emma McGuigan: I hate being called superwoman

11 April 2016

The senior MD of technology on why most women are better at networking than they think.

 
 
Will Shared Parental Leave level the childcare playing field?

Will Shared Parental Leave level the childcare playing field?

06 May 2016

A year on from the introduction of SPL, parents who have tried the option discuss how it could change flexibility surrounding parental leave.

 
 
Islam means business: Meet the new generation of Muslim entrepreneurs

Islam means business: Meet the new generation of Muslim entrepreneurs

27 April 2016

From halal ready meals to dating and Ramadan apps, the UK has seen a host of innovative businesses serving the Islamic community. We report on the entrepreneurs combining commerce with religion.

 
 
What skills do you need to succeed in STEM?

What skills do you need to succeed in STEM?

27 April 2016

Speakers from MT's Inspiring Women Edinburgh conference discuss what they feel will get you ahead in STEM jobs.

 
 
What easyJet's UK boss learned from Carolyn McCall about leadership

What easyJet's UK boss learned from Carolyn McCall about leadership

21 April 2016

Sophie Dekkers shared the airline CEO's advice on ditching the guilt as a working mother at MT's Inspiring Women Birmingham conference.

 
 
'Maternity leave shouldn't hamper your career' - Claire Davenport

'Maternity leave shouldn't hamper your career' - Claire Davenport

14 April 2016

The managing director of VoucherCodes.co.uk on career breaks, 'date days' with her children and why computer science needs to get cooler.

 
 
What was business like a decade ago?

What was business like a decade ago?

05 April 2016

It's 50 years since MT was first published, so we've trawled the archives to bring you some gems from times gone by. The third in our series: 2001-5.

 
 
How can we tackle tax avoidance?

How can we tackle tax avoidance?

04 April 2016

UPDATE: Panamanian leaks have revealed some of the tricks the super-rich use to cut their tax bills. But what can we do about it?

 
 
What the new gender pay rules mean for your business

What the new gender pay rules mean for your business

01 April 2016

WORKPLACE RIGHTS: New regulations mean businesses will have to publish data on female and male employees' pay.

 
 
Martha Lane Fox: 'When I joined the M&S board I was still pretty broken'

Martha Lane Fox: 'When I joined the M&S board I was still pretty broken'

24 March 2016

YOU LIVE AND LEARN: The dotcom pioneer on the future of the internet, the perils of Brexit and recovering from her car accident.

 
 
Meet the entrepreneur putting bee venom on her face

Meet the entrepreneur putting bee venom on her face

24 March 2016

Maria Hatzistefanis went from bootstrapping Rodial Group in a back room to turning it into a £16m turnover business.

 
 
Can F1's McLaren become king of the road?

Can F1's McLaren become king of the road?

22 March 2016

Can McLaren's new range compete with the likes of Ferrari and Porsche in the supercar stakes? MT visits its high-tech Woking HQ.

 
 
5 reasons you're unhappy with your career (and what you can do about it)

5 reasons you're unhappy with your career (and what you can do about it)

15 March 2016

Dissatisfied at how your career's progressed? You're not alone. Thankfully, it's never too late to give it a jump start.

 
 
Meet the entrepreneur playing Cupid - but only for high-flyers

Meet the entrepreneur playing Cupid - but only for high-flyers

11 March 2016

David Vermeulen's The Inner Circle wants to make online dating more selective.

 
 
What these seven inspiring women learned from their mums

What these seven inspiring women learned from their mums

06 March 2016

A dash of mother's wisdom can go a long way.

 
 
How to manage parental leave as a small business

How to manage parental leave as a small business

04 March 2016

More employees are expecting flexibility at work, so make sure you're well prepared for maternity and paternity leave.

 
 
The evolution of the digital director

The evolution of the digital director

29 February 2016

In the internet age, technology permeates every area of business. So why are there not more techies in the boardroom? MT goes in search of the lesser spotted chief geek.

 
 
'We need to expose girls to STEM while they are young' - Caroline Jones Carrick

'We need to expose girls to STEM while they are young' - Caroline Jones Carrick

26 February 2016

Hear the director of the TEV Project speak at MT's Inspiring Women Edinburgh conference.

 
 
Annamaria Koerling - 'A lot of mothers who give up their jobs get over-anxious about their kids'

Annamaria Koerling - 'A lot of mothers who give up their jobs get over-anxious about their kids'

25 February 2016

POWER MUMS: The wealth management exec couldn't face accountancy, has always worked full-time in the City, and both her daughters go to boarding school.

 
 
How to square up to uncertainty as a leader

How to square up to uncertainty as a leader

25 February 2016

Facing a complex, ambiguous situation? Don't leave it to others to make a decision. Here's how to take the lead.

 
 
Flybe's bumpy ride

Flybe's bumpy ride

24 February 2016

With out-of-control costs, big losses and the wrong planes, the regional airline has had a turbulent history. Can its CEO Saad Hammad turn things around?

 
 

Why have only 1% of men taken up Shared Parental Leave?

05 April 2016

It was heralded as a big step forward in flexible working, but SPL hasn't taken off yet.

 

What graduates think is holding them back - and it's not sexism

31 March 2016

Competition and lack of contacts are perceived as barriers, but gender isn't much of a concern.

 

MPs aren't impressed with the government's handling of the gender pay gap

22 March 2016

A select committee report has been pretty scathing in its review of government policy to improve gender equality in the workplace.

 

10 things we learned this week

18 March 2016

A bad Budget for Coca-Cola, shaking off stereotypes, Admiral CEO's parting gift.

 

Jayne-Anne Gadhia: We need to create a level playing field

18 March 2016

Virgin Money's CEO on what's holding women back in finance.

 

F1's Susie Wolff on how to succeed in 'a man's world'

17 March 2016

The former test driver shares the challenges of climbing the ranks and why performance is power.

 

What's still holding women leaders back?

17 March 2016

A panel at MT's Inspiring Women conference tackled some of the big questions, from unconscious bias to 'Tiara Syndrome.'

 

10 things we learned this week

11 March 2016

Music stores haven't fallen flat, more price war woes, Burberry turns Sherlock.

 

Which FTSE 100 boards have female directors?

11 March 2016

Big business has gone on a hiring spree for women non-execs over the last few years, but not for decision makers.

 

Over 800,000 UK workers are on zero-hours contracts

09 March 2016

Is it merely a sign of people's desire for flexibility or a 'nightmare for workers' as the TUC claims?

 

Charlotte Tilbury, Clare Gilmartin and Sarah Wood in line for Veuve Clicquot award

08 March 2016

Veuve Clicquot's Business Woman of the Year award is now in its 44th year, but the calibre of finalists is still just as impressive.

 

Women entrepreneurs outnumber men - but only if they're under 35

08 March 2016

Female millennials are flying the flag for British entrepreneurialism, but it's not such a rosy picture for older business owners.

 

'Negativity will hit you back like a boomerang' - Smruti Sriram

08 March 2016

The boss of Supreme Creations and former '35 Women Under 35' star on blocking out sexism and why she went into business with her dad.

 

Getting more women in work could add £170bn to the UK economy

07 March 2016

If Britain replicated Sweden's success on female participation in work, GDP could rise by 9%.

 

Women will achieve workplace equality - in 2065

04 March 2016

Research says closing the digital skills gap could be crucial, but it might take a while.

 

Martin Sorrell's caution is WPP's secret weapon

04 March 2016

The ad man's menacing grey swans may have an upside.

 

Gender pay league tables are a blunt instrument

12 February 2016

Education secretary Nicky Morgan has announced that Britain's largest firms will be forced to publish data on their pay gaps.

 

Sir Philip Hampton told to boost women execs

08 February 2016

The government has chosen the GlaxoSmithKline chairman to lead the follow up to the Davies report.

 

Non-exec positions aren't enough for women

01 February 2016

Companies are improving the representation of women on boards, but most of the progress has been in relation to non-exec roles.

 

These ten companies admitted they don't employ enough women

22 January 2016

Barclays, PwC and Unilever are among those sharing data on gender parity in a new UN report.