Haymarket and professional member bodies: together, getting your voice heard

SPONSORED: Relevant and engaging, with member institute expertise, Haymarket Network is the content marketing agency that gets results.

by MT Staff
Last Updated: 03 Nov 2016

Haymarket Media Group incorporates a dedicated content marketing agency, Haymarket Network, which works with professional member bodies to help engage and grow their member base: amplifying the voice of the profession, and delivering joined-up services across print, web, live events and social channels. Here’s how it works.

Community heritage

Haymarket has built its reputation serving professional communities around the world: advertising, PR and media; medical; energy and the environment; and many more. We provide them with relevant, engaging content delivered across all channels and then commercialise the powerful community relationship that develops as a result.

Real-world commercial expertise

B2B publishing has been through a revolution – and it’s been tough. The traditional money-making machine of print recruitment advertising has all but disappeared. But Haymarket has embraced the challenge and developed a highly successful new business model. We still build and serve specialist communities via powerful content, but we are increasingly driving myriad new revenue lines through all relevant channels, whether digital, print or live events, large and small. Our learnings and this commercial expertise are passed on and applied, to the benefit of our clients.

Audience understanding

Communities of ambitious professionals want practical, actionable information, advice and insight, and strategic provocation to help further their careers and drive success for their organisations. We see individuals who are looking to their membership bodies to set and maintain appropriate standards, continually enhance their professional status, build a body of actionable professional knowledge and underline the contribution made to wider society. Haymarket understands these motivations, and can help meet these communities’ needs.

Service ethos

Haymarket Network is a leading content marketing agency with a business model that is built on long-term, mutually profitable relationships. The Haymarket Network team becomes an extension of our clients’ team, and draws upon the wider B2B skills of the Group to maximise our clients’ commercial returns. We believe this is best achieved by building a strong partnership, where client and agency interests are totally aligned.

Member institute expertise

Haymarket works with the Chartered Institute of Personnel and Development; the Chartered Institute of Procurement and Supply; the Royal College of General Practitioners; the Chartered Management Institute and the Institute of Economic Development. Our services include: publishing their magazines and website content; creating and managing their awards; managing their social media; running their conferences; managing their email newsletters; and/or selling advertising across all their channels. In both the UK and internationally, whatever we do for them, we understand and help them achieve their objectives.

Haymarket represents a single partner. That means one point of accountability. We are proud to take responsibility, and to deliver over the long-term. Please do get in touch and find out more:

Andrew Taplin, Managing Director
Email: andrew.taplin@haymarket.com
Telephone: 020 8267 5412

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