Outside Japan, Tokyo Tsushin Kogyo KK would be near-impossible to pronounce. Impressed by the big American names such as RCA, NBC and CBS, its founders scoured the dictionary for potential sobriquets. They liked sonus, the Latin for 'sound', and also 'sonny', a popular term for a young lad. Unfortunately, it means 'money-loser' in Japanese. So they dropped an 'n' and found the perfect solution - simple, positive, and suitable for all languages (a lesson lost on the makers of Japanese drink Calpis). When a Japanese chocolatier hijacked the Sony name, the firm took out an injunction: its name had to guarantee quality. Company names these days rarely have much to do with the product. Take Orange. It has no link with phones but was good for visual branding - a perfect non-name. The Post Office made a bad call with Consignia, though. It's daft to reduce an established brand to nonsense, sonny.
MT tapped up a panel of entrepreneurs for the advice they wished they had before taking the plunge.
Caroline Casey is legally blind but worked as a top consultant without her bosses realising. She wants businesses to do more help their workforces overcome disability.
Today's bosses need better help to deal with new technologies, working practices and generational shift.
There is a moral dimension to business, but you can take it too far.
In our second Changing Lanes podcast, we talk to people who have successfully pivoted their career by pursuing further study, finding a mentor or taking a sabbatical.
The law is changing so that parents who have lost a child will be entitled to take paid leave.