My team just ran a brilliant two-day conference and I'd like to find a way of rewarding them. What are the best ways to say well done without spending too much cash?
Jeremy Bullmore says: If they can invent and run a brilliant two-day conference, they should also be able to invent and run a brilliant success celebration. So determine a budget - as generous as you can afford and justify - and then trust them implicitly to spend it inventively. Their only brief is for themselves to be delighted by the treat they conceive. The fact that you make this budget available to them is concrete evidence of your gratitude; and the fact that you trust them to spend it, without supervision, is evidence of your confidence in them.
It's a bit of an act of faith, undoubtedly, but I'd be amazed if they let you down. (And if they don't all delight in the treat they've devised, they'll have learned a useful lesson - and you won't be held responsible.)
Jeremy Bullmore is a former creative director and chairman of J Walter Thompson London. Email him your problems at firstname.lastname@example.org. Regrettably, no correspondence can be entered into.
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