Sales of Dyson's world-famous bagless vacuum cleaners, hand driers and heaters show no signs of slowing. Turnover rose by 25% last year, despite the global economic gloom. And this growth has created a raft of opportunities: there will be around 200 new engineering positions opening in 2012. At least 150 of which will go to bright, young graduates, says CEO Max Conze. By 2014, the firm will have swelled its ranks from 3,600 to 4,000.
Speaking of his pledge to hire young people, Dyson said: 'I like graduates because they are unafraid to make mistakes. They’re bold.'
And they won't be working for a pittance either. Starting salaries for engineers are around £28,000 with many new employees receiving a 'golden hello' - £3,000 cash.
Innovation has always been the cornerstone of the firm's success: Dyson started with vacuum cleaners back in 1992, but since then he's created a whole portfolio of hi-tech versions of everyday products. His eponymous firm, Dyson, has just hit a £1bn turnover.