Leos and Brendas make the most careless business owners

New research by Simply Business shows that the lion's share of business mistakes are made by people called Leo and Brenda...

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013
What’s in a name? Well, it turns out that Leos and Brendas are the country’s most accident-prone entrepreneurs. Some 7.7% of Leos holding business insurance policies made a claim last year, reckons Simply Business – almost five times the national average.

But if your name is Norman you’re far more likely to be a cautious operator, with Normans the least likely to claim on their insurance. And if you’re looking for a safe spot to launch your venture, avoid the Capital: London ranks as the riskiest city for starting a business in Britain, followed by Bradford and Kirkaldy. Although the odds are weighed against London, somewhat, what with having the highest population density and all…

Men’s names account for 80% of the top 10 most careless names. The most common claims range from theft, to injury and accidental damage, but more dramatic events including earthquakes and amputations also made appearances in the Simply Business research.

There are also significant discrepancies in claim rates between professions. Relax if you’re in the relaxation business: masseurs are the ‘safest’ entrepreneurs. However, ice cream parlours, sweet shops, and launderettes all rank amongst the top 10 businesses most likely to make a claim. And the riskiest business of all? Mobile phone retailing, with a claim rate more than seven times higher than the national average.

Don’t let this research deter you from launching businesses though, Leos and Brendas. Just maybe think twice about starting a mobile phone shop in Kirkaldy…

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