Lessons in selling your wares, from YouTube

How to package your goods and services, with Best in Show, Paris Hilton and Alan Partridge.

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Last Updated: 31 Aug 2010

For tips on how to make money for old rope, look no further than Starbucks – which took beans, water and milk and turned it into an aspirational lifestyle accessory. It’s still just coffee. But now it has become a fixture of many people’s lives, as in this ghastly ‘how we met’ story, from a pair of frappa-dingos in Best in Show.

The internet has thrown the doors to publicity wide open these days. But be careful it doesn’t backfire. Look at what's happening to American politics. Republican candidate John McCain made a video branding Barack Obama a celebrity, akin to Paris Hilton. Now Hilton has helmed a campaign ad of her own to hit back at the ‘wrinkly white-haired guy’. And what an energy policy…

And finally, an Olympic treat to herald the Games, which start today. The Olympic rings are of course one of the most iconic brands on the planet. Being easily identified is one thing, but it can quickly become tiring if you lay it on too thick. As Alan Partridge demonstrates in this inspired commentary from the Games, it’s all too easy to resort to cliché.


In today's bulletin: 
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RDAs: a waste of £15bn?
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MT's Week in 60 Seconds
Lessons in selling your wares, from YouTube

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