How he made his pile - Simon Fuller

CEO, 19 Entertainment. The creator of the Spice Girls, S Club 7 and TV's Pop Idol. His oeuvre may induce shudders, but it has landed the 45-year-old £300 million.

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Last Updated: 09 Oct 2013

How did he make his millions? Fuller's bands took manufactured pop to new 'heights' - Girl Power was a global phenomenon and S Club's TV show was sold to more than 100 countries even before the group's first single was released. Fuller sold his stake in his management company, 19 Entertainment, last year for £100 million. Pop Idol has generated about £1 billion worldwide; Fuller owns majority rights and receives a 25%-50% cut of any releases by the show's winners.

The secret of his success? Bands become full-blown brands under Fuller, whose vision extends beyond the music. And it's clear who pulls the strings: the Spice Girls tired of his methods, sacked him and promptly crumbled. Fuller, meanwhile, started S Club. Crucially, he succeeded in selling both bands - and Pop Idol - across the pond.

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