Mc-Ooh la la

Quote of the day: 'It doesn't quite look like a baguette; a baguette isn't square' - a Parisian seems unsure about McDonald's plan to draw in more French customers by offering a burger-filled 'McBaguette'. It's not the first time the chain has done a national speciality to draw in the locals: in Finland, it offers the Rye McFeast, served on a rye bun, while in Spain, it sells gazpacho.

by Emma Haslett
Last Updated: 09 Oct 2013
- Source: The New York Times

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Upcoming Events

Subscribe

Get your essential reading delivered. Subscribe to Management Today