MT Leadership Visions: Barbara Stocking, CEO of Oxfam GB

The Oxfam boss tells MT how the charity has kept donations up during the recession.

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Last Updated: 31 Aug 2010

In the fourth interview of our week-long leadership special, Barbara Stocking, CEO of Oxfam UK, explains why running a charity during the recession forces you to get creative. Formerly a regional director of the NHS, Stocking took on the role of CEO at Oxfam GB in 2001, and has led the charity’s humanitarian efforts in Afghanistan, Iraq, Sudan and during the Pakistani earthquake, while pushing Oxfam’s turnover above £350m. Stocking’s points on leadership include:

- Charity leaders have to take faster decisions, particularly during a downturn
- In the face of redundancy, employees need to feel their leader has a firm grip on the company’s direction
- If you’re managing an international team, they need to be given freedom – you can’t always know what’s going on across the water
- The private and public sectors could stand to learn a lot from charities. Meeting different stakeholder needs requires a new set of skills
- If you feel something is right, don’t wait – just get on with it

MT's Leadership Visions is a week of interviews with top business leaders, in association with IBM. In order to get your own copy of IBM's Global CEO Study, a wide-ranging survey of leadership opinions across the world, and to see interviews with Howard Tollit, Kantar's Eric Salama, restaurateur Mark Derry, Barbara Stocking and GHG's Adrian Fawcett, register online at: www.leadership.managementtoday.com

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