Whenever I claim, as I often do, that the diesel Range Rover is the best car in the world, people usually object on the grounds of the car's: (a) negative impact on the environment; (b) tedious omnipresence; and (c) cost.
I've always managed a retort, but I'm delighted to say the new incarnation of the car makes the job much easier.
Take the green thing, for instance. The all-new Range Rover has an aluminium monocoque that gives it a 420kg weight saving over the outgoing model and a 3.0-litre TDV6 engine, which is just as powerful as the previous 4.4-litre number, so it is no more polluting than the average saloon.
As for the complaint that Range Rovers are everywhere - it is certainly true where I live in north London. You see more 4x4s than on the Dakar rally, and you have to be forever on the watch for George Michael driving one into you.
But this is just a symptom of the car's versatility. The Range Rover is an SUV, a limo, a farm vehicle, a van, a high-performance car (in five-litre form), a bumper car (in George's case) and, with such a great entertainment system, a cinema on wheels, all in one. No wonder Land Rover flogged nearly 280,000 models last year.
But with UK prices starting from £71,295 for the Vogue 3.0L TDV6 and rising to £98,395 for the Autobiography 5.0L Supercharged, even the cheapest Range Rover costs about a third of the price of the average house in Britain.
But, given it is also three times nicer to be in than the average house, I would say it's a bargain.
Indeed, Jaguar Land Rover has managed the impossible in making something seemingly perfect even better.
How much better? Well, my nieces, discovering they could get more TV channels in the back of this car than at home, started accompanying me on the most mundane assignments.
My vegetarian mother, who has never expressed an opinion on any car I have driven beyond 'there's too much leather in this', remarked: 'Why don't you make some money and buy this?'
But, most impressively, my test model at one point developed a technical fault, suddenly losing the ability to accelerate uphill and making me drive at an average speed of 45 mph. But you know what?
I still felt bereaved when it was taken away.
RATING: 5 out of 5
Range Rover TDV6 Autobiography
Engine: 3.0-litre TDV6 diesel
Transmission: eight-speed auto Fuel consumption: 37.7 mpg (combined cycle)
CO2 emissions: 196 g/km
Power: 258 bhp @ 2,000 rpm
Torque: 442 lb/ft @ 2,000 rpm
0-62 mph: 7.9 seconds
Top speed: 130 mph