BSkyB is voted Most Admired media darling for fourth year in a row
By Emma De Vita Monday, 03 December 2012
Coming top of the media sector yet again, satellite broadcaster BSkyB is particularly admired by its peers for its marketing prowess and the quality of its goods and services.
Reporting its results for the three months to the end of September, BSkyB CEO Jeremy Darroch said that ‘our investment in high quality content and innovative services had delivered excellent levels of loyalty and generated good growth in customers and products.’ Q1 results show revenues up 4% year on year to £1.72bn and profits up 5% to £310m. BSkyB now boasts more than 10 million customers, over four million of whom are Sky+ HD customers too. One in three of Sky’s customers now take all three of its services: TV, broadband and talk.
September was a strong month for Sky Sports, which achieved record audiences for tennis, with Andy Murray’s US Open Tennis victory attracting 4.5m viewers, while the Ryder Cup scored 4.8m viewers across Sky Sports 1. Meanwhile, Sky Go, its service for customers on the move, reached a new high of 2.8 million unique users in the quarter, up 75% on the 2011.
Darroch has had plenty of reasons to celebrate this past year, not least Bradley Wiggin’s victory in the Tour de France – Sky sponsors the pro cycling team, as well as having a partnership deal with British Cycling. He has also over seen a big push into homegrown programming on Sky1 and Sky Atlantic, and added to its sports portfolio with Formula One on its own dedicated channel, which launched in April.
Sky is proving that during a downturn, nothing matters more than great customer service and innovative products that live up to expectations.
MT’s Britain’s Most Admired Companies Awards is one of the most respected awards programmes in UK business, having appeared annually since 1994. It is based on an extensive peer reviews survey of the largest companies in each of 26 industry sectors, conducted by Prof Mike Brown of Birmingham City Business School. Participants rate their rivals from 1 to ten across each of nine criteria (including quality of management, financial soundness, ability to attract and develop top talent and capacity to innovate). The awards are thus based on perception as well as on actual performance, hence the Most Admired tag. The winners are those firms which show themselves to be the most respected players in their various industries.