By Michael Northcott Friday, 04 January 2013

Apple bites back at Samsung with 'iPhone mini'

Analysts have suggested that Samsung's growing market share in the smartphone space may force Apple to come up with an 'iPhone mini'. Jobs will be spinning in his grave...

The ongoing war between Apple and Samsung is now a world famous one, although Samsung has lowered its legal weapons in Europe, saying it prefers competition to legal scuffles. But the fight for the smartphone market is as intense as ever, and analysts are now expecting Samsung to increase its sales by 35% in 2013. This would outpace the 33% growth expected from Apple over the same period. Cue panic in Cupertino.

The expectations come from Strategy Analytics, which told the Telegraph that after Apple released the iPad mini (something Jobs said they would never do) there could be an iPhone mini, to boot. 

Why would Apple need another model, we hear you ask? Well, Samsung already makes several different models of smartphone, which helps it to reach a wider cross section of the market. With just a single product fronting its line at any given time, Apple has a single price-point, which could be perceived to be a disadvantage. Still, Apple’s notorious secrecy means this will not be anything more than hearsay until the next keynote speech from CEO Tim Cook.

Meanwhile, Samsung has found itself in a spot of bother in China, where it, LG and our Taiwanese firms have been fined £35m by Chinese authorities for price fixing on LCD screens. The six firms have already paid out £357m to US authorities over exactly the same allegations, back in late 2011. The firms all deny the claims. 

The smartphone wars continue.

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