'We're tweeting live from HR where we're all being fired!'
By Michael Northcott Thursday, 31 January 2013
Yep, that's a genuine tweet from the official company Twitter account for music retailer HMV this afternoon, after rebelling staff made a stand against the firm's collapse.
Ah, the age of the internet has indeed given people a voice. An unidentified employee at the collapsing music retailer – whose redundancies begin today – has taken to the company Twitter account with his/her grievances. The account suddenly went off piste on Thursday afternoon with the following Tweet: ‘We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring’.
Employees are angry over the 190 people laid off today at the head office and throughout the company’s distribution network.
The stream of tweets from the company account read:
• ‘There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand.’
• ‘Sorry we’ve been quiet for so long. Under contract We’ve been unable to say a word, or – more importantly – tell the truth.’
• ‘Under usual circumstances, we’d never dare do such as thing as this. However, when the company you dearly love is being ruined…’
• ‘…and those hard working individuals, who wanted to make HMV great again, have mostly been fired, there seemed no other choice.’
• ‘So really, what have we to lose? It’s been a pleasure folks! Best wishes to you all!’
The messages all came with the aforementioned hashtag, and have now been deleted, presumably by somebody else further up in the company. It begs the question to whom the company’s name (His Master’s Voice) is referring…
Still, let that be a lesson to company bosses everywhere: it’s not a good idea to leave passwords unchanged for the company social media channels if you’re making redundancies. Just another example of why PR increasingly rules the corporate world.
Still, things ain’t looking good for HMV. Nick Edwards, an administrator for Deloitte, which is handling the wind down, said: ‘Since our appointment as administrators over two weeks ago, we have been assessing the financial position of HMV.
‘Following this review, a number of redundancies at the head office and distribution centres have been made. Although such decisions are always difficult, it is a necessary step in restructuring the business to enhance the prospects of securing its future as a going concern.’
It will be interesting to see if and when its Twitter account comes back to life – someone new will obviously be needed at the controls…
Update (Friday 1st February): The employee responsible for the tweets has come forward, one Poppy Rose Cleere, the firm's 21-year-old online marketing and social media planner.
On her own account, she tweeted the following stream, last thing on Thursday, as a result of which she has apparently been flooded with job offers this morning:
- High street casualties: Republic fashion chain joins the pile
- How to manage social media when it all goes belly up
- More regional news on the menu with Evening Standard TV
- 'I know the secret to saving HMV' says serial entrepreneur
- High street has surprise sales jump in January
- Hilco takes control of HMV
- December was a retail disaster, show figures