By Emma Haslett Tuesday, 30 July 2013

LAUNCHPAD: Hermione seeks good vibrations

Hermione Way - Newspepper founder and 'friend' of Harry Styles - is seeking funding for her new venture. It's got a vibe about it...

Remember Hermione Way? Last time we heard about the self-proclaimed ‘entrepreneur’ and ‘natural born enthusiast for life’, she was on the front of the papers floating around a hot tub on Necker Island with Richard Branson and teenage popstrel Harry Styles. Now, the Newspepper founder has taken to crowdfunding site Indiegogo to raise money for her new product: ‘Vibease – the world’s first smart vibrator’. Ooo-err.

In the video for the product, Way explains the device is connected to an app on the user’s (/wearer’s/whatever the term is) smartphone.

The app contains a ‘marketplace’ selling 'audiobooks', while the device (rechargeable and waterproof, naturally) is programmed to react to words in the story. So the word ‘soft’ will cause it to vibrate gently, while ‘hard’ will – well, you get it. MT wonders what the words ‘inner goddess’ make it do…

There seems to be quite a demand for the device already: with 30 days to go, Way has raised $10,991 of her $15,000 goal, suggesting her move to Silicon Valley hasn’t been in vain. Although that Sun Branson/Styles front page probably didn’t harm her, either.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest from MT

20 QUESTIONS: Rob Law, Trunki

20 QUESTIONS: Rob Law, Trunki

Best known for being summarily rejected by Dragons' Den, Rob Law's company now turns over £7m a year. He tells us why he originally wanted to call Trunki 'Magma', and why he doesn't trust the UK legal system.


MT EXPERT: Why 'seeing' your data is the key to understanding it


10 things we learned this week


The 7 best tech hubs outside London


9 epic gadget fails