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Books: Three of a kind - What's new in the innovation game?
The Truth About Innovation
Max McKeown
Prentice Hall
£10.99
This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means, how it happens and how your organisation should behave to capitalise on it. The book is not just about the big ideas, however. McKeown has taken care to include plenty of real-life business examples to get your creative juices flowing. - Best of its kind
Creativity Unlimited
John Wiley
£19.99
The subtitle reads: 'Thinking inside the box for business innovation'. It's a welcome relief to come across a book on innovation that isn't full of whacky images and exclamation marks. But the author's approach is quite academic, and this is really a collection of exercises designed to get you into the habit of thinking more creatively. Try answering the phone with the 'wrong' hand. Any brainwaves yet? - Could be useful
The New Age of Innovation
CK Prahalad and MS Krishnan
McGraw-Hill
£16.99
If it's a serious and meaty book on innovation that you're after, by one of the world's leading authorities (Prahalad), then this is the one for you. What sets this volume apart is the attempt its authors make to marry the high-level need for innovation with the mundane reality of managing the internal workings of an organisation day-in, day-out. Not for the faint-hearted, but it will impress your colleagues when you hoik it out of your briefcase. - Best of its kind.





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