Be 'on trend' this December with Trends+

Our sister title Marketing magazine is hosting a one-day event for all you marketing whizzes, ad folk, super strategists and product developers.

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013

Trends+ is taking place on December 1 in London’s West End. The day is packed with top-notch speakers, lively panel discussions and networking opportunities. Hear from the marketing glitterati at Saatchi & Saatchi and Now, the neuroscience boffins from Neurosense, Google’s tech wunderkindt, and the crystal-ball gazers of Global Futures and Foresight and trendwatching.com.

There are four key topics that will be explored throughout the day:

•    Politics

How are changing views and perceptions of government, policy-making, and citizenship affecting consumer habits and expectations?

•    Economy

What effect do financial booms and economic dips have on your consumer’s pockets? How do you define value, cost, the market and demand?

•    Society

Increased social consciousness, self-awareness, global population size and a new world order – how are societal changes influencing the future consumer?

•    Technology

Gaming, mobile, social networking and the next big thing around the corner – how will they impact your audience, your business, your role?

MT recommends:

9:35: Google’s Bruce Daisley, director of Youtube and Display, will be sharing his tips for engaging increasingly flighty consumers online. With 500 million unique visitors to Youtube every month, this chap really knows his digital onions.

11:35: Professor Gemma Calvert, managing director of Neurosense, explains the dark art of neuro-marketing. A fascinating insight into conscious and subconscious behaviour of your target market – and a fascinating trip inside the workings of your own brain

13:30: Henry Mason, Head of Research & Analysi at trendwatching.com presents the 12 consumer trends that will kick ass in 2012. It does exactly what it says on the tin.

To register your place, visit Marketing Trends+ 

Trends+ takes place on December 1 at the Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT

MT readers get £60 off early bird tickets (these fly away on Friday) and £160 off full-price tickets. Just enter discount code MT15 into the ‘How did you hear about this conference?’ section when booking. This offer expires on November 25.

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