HR Excellence Awards 2009: Investing in people pays off more than ever when times are tough
By Sian Harrington Wednesday, 01 July 2009
In tough times even the most progressive companies can become blinkered. All too often they seek the quickest and easiest ways of 'improving efficiency', which by and large means knee-jerk job cuts and pulling back investment in learning and development.
Further Reading
- The worst of the recession is over says British Chambers of Commerce
- HR Excellence Awards 2009: Most People-Focused CEO - Justin King, chief executive officer, Sainsbury's
- HR Excellence Awards 2009:Birmingham City Council scoops Gold Award
- HR Excellence Awards 2009: Best Talent Management Strategy - ZenithOptimedia
- HR Excellence Awards 2009: Most Effective Use of Internal Communications - Northern Rail
- HR Excellence Awards 2009: Outstanding Employee Engagement Strategy - Birmingham City Council
- HR Excellence Awards 2009: Most Effective Benefits Strategy - IAG UK
- HR Excellence Awards 2009: Best Learning and Development Strategy - McDonald's Restaurants
- HR Excellence Awards 2009: Most Effective Recruitment and Retention - Heart of England NHS Foundation Trust
- HR Excellence Awards 2009: Health & Wellbeing - Metropolitan Police Service
- HR Excellence Awards 2009: Best HR Strategy - fewer than 250 Employees - Broadway
- HR Excellence Awards 2009: Most Innovative Use of Technology - Asda
- HR Excellence Awards 2009: Best Use of CSR in HR - The Midcounties Co-operative
- HR Excellence Awards 2009: Best Third Sector Strategy or Initiative - Broadway
- HR Excellence Awards 2009: Best Public Sector HR Strategy or Initiative - Cambridgeshire County Council
Yet survey after survey shows it is the business that continues to invest in people, the one that looks to the needs of the future and makes people decisions based on those needs, that emerges strongest from recession.
In both bad and good economic times, it is people that determine an organisation's competitive advantage. So I am particularly pleased to see some outstanding examples that show how investment in people is paying off and helping companies through difficult times. As always, demonstrable business benefits were central to our judges' decisions.
It is no surprise that an underlying trend this year is change. How to change culture to deliver more agility and accountability. How to change leadership behaviours. How to communicate change. And how to engage employees through change.
Congratulations to all mentioned in these pages. You are all driving HR practice forward. And to anyone who has yet to be convinced of HR's importance, just look at the winner of our first CEO award. Good HR makes good business.










