Parting is sweet sorrow for Dell

There are ways and ways of letting people go. It's a nasty business showing loyal employees the door and few ways of doing the deed are perfect but Dell seems to have chosen one of the less perfect ways of telling its employees that 7,000 of them are getting the chop.

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Last Updated: 31 Aug 2010
Dell has been having a rocky time recently, with HP on the up, it has even had to abandon its direct selling methods which joyfully cut out the middle men to push its boxes in Wal-Mart.
The cut-backs announcement quote from Michael Dell - the founding dynamo of the computer giant who is now back in the hot seat - reads as follows: ‘While reductions in headcount are always difficult for a company, we know these actions are critical to our ability to deliver unprecedented value to our customers.' Isn't this just a bit bloodless? We're sure that Michael is right to focus on his company ‘going forward', as they always say. And yet and yet… Couldn't his PR people have helped him appear just a little more human? What's lacking here is any detectable sense of real sorrow for those 7,000 unfortunates who will be collecting their P45s. How is that going to make those are left behind feel? Still, at least he didn't fire his people by text message as the now notorious Manchester-based Accident Group did back in 2003.
The overall chilliness in tone wasn't eased by the news that Dell actually on the same day reported a jump in first quarter profits to $947 million from $762 million over the same period last year. Mike, by the way, is worth $15.8 billion according to Forbes, making him the 30th richest human on the planet.

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