Psychology at Work: Climate, Copenhagen and Custard Pots

The climate change row shows the importance of clear, straightforward, memorable messages.

by
Last Updated: 31 Aug 2010

Swilling out my (low-fat) custard pot the other evening, I found myself pondering the futility of it all. Having got to middle age, without thinking that much about global warming or the environment, I am now having to consider what I am doing far more deliberately. Meanwhile, representatives from over 180 nations were recently gathered together in Copenhagen trying to agree what they are going to do to combat climate change.  Their visions of the future were nightmarish, even apocalyptic. The gulf between the looming disaster and the action that each individual can take is enormous, and this gross mismatch is one of the main reasons why people are slow to do anything.... [CLICK HERE TO READ MORE AND COMMENT]


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Psychology at Work: Climate, Copenhagen and Custard Pots

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