01 Jan 2001
CONTRIBUTORS - MATTHEW WEAIT
01 Jan 2001
| by RUFUS OLINS, Editor-in-chief
EDITORIAL: Drawing the line and rocking the boat - Time to draw lines. When does a liberty become a larceny? Where does a fiddle turn into a fraud? How is your ethical posture? It may be open to adjustment, but we all have to take a stance on these issues
01 Jan 2001
| by DEREK ROBERTS
IN MY OPINION: Institute of Management companion Derek Roberts,
chairman of Yorkshire Building Society, believes the tide may be turning
in favour of the mutual structure - Building societies have played a central role in helping people buy their own home
01 Jan 2001
| by EVAN DAVIS, economics editor of BBC's Newsnight
CUTTING ROOM: For Bob Geldof, the Jubilee beat goes on; economists
are revolting; American can-do; and why the OECD should lock journalists
up ... Evan Davis at large - January again already. Thank goodness we all made it through 2000 intact. Not since 19
01 Jan 2001
BRAIN FOOD: It just might work - A unique and visible buzz - Forget word-of-mouth, even word-of-mouse. Think 'buzz' - creating enthusiasm for a product or service without spending too much: viz, Viagra. You might think that an impotence cure would buzz aw
01 Jan 2001
| by IAN JEFFERY, Lewis Silkin solicitors. e-mail:
jefferyi@lewissilkin.com
BRAIN FOOD: Webspace rules - Taking your rival's name in vain - Everyone wants to make their patch of cyberspace more popular, and coming out first on search engines such as AltaVista or Google is one way to do it. But this can lead to problems - just ask
01 Jan 2001
TECHKNOW: Smart tools - The Ubinetics GSM GDA 100 - What is it?
01 Jan 2001
| by KHALID AZIZ, chairman of spoken communications specialists the
Aziz Corporation - www.azizcorp.com
BRAIN FOOD: Speaking out - Mark Goyder, Director, Centre for
Tomorrow's Company - As you might expect for someone who heads up a think-tank, Mark Goyder has ideas in his head. The trouble is, as with so many clever people, he has great difficulty in getti
01 Jan 2001
| by MARTINA KING, managing director UK and Ireland, Yahoo!
BRAIN FOOD: Room service - Where Martina King stays - FOR BUSINESS - The Merrion, Dublin. I love my home and I hate being away, so it's important I'm staying in a hotel that makes me feel comfortable.
01 Jan 2001
BRAIN FOOD: Canteen culture - L'Oreal, London - Entree: Arriving on the 8th floor of L'Oreal's west London HQ, you realise that the Laboratoires Garnier ads aren't fantasy after all. It's bright, white and populated by the kind of beautiful young people y